In addition to unique ‘money can’t buy’ experiences, the Gagosian Gallery selected works for the action, including pieces by Jake & Dinos Chapman, Jeff Koons, Anselm Reyle, Francesco Vezzoli, Pavel Pepperstein, Gosha Ostretsov, Marc Quinn, Keith Tyson and Peter Blake.

A number of celebrity guests attended the Love Ball 2010, including Kate Moss, Elizabeth Hurley, Stella McCartney, Alfonso Cuaron, Donna Karan, Joely Richardson, Carolina Herrera, Mario Testino and Jade Jagger.

The 2010 Love Ball Media and TV campaign coverage reached over 19 million people globally.

The sponsors of the event were De Beers, Louis Vuitton, SNOB and Harper’s Bazaar UK.